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Mother


Mother knows best. And when it comes to denim there's a strong argument MOTHER certainly does know best. We picked MOTHER up in its opening season as we couldn't look past the brand's instantly iconic and flattering cuts and incredible fabrications. The joint effort of denim experts Lela Tillem (previously of Citizens of Humanity) and Tim Kaeding (of 7 for all Mankind), MOTHER's pedigree speaks for itself. Bringing a luxe and individual feel to the denim market, MOTHER utilises innovative technologies to create super soft denims and unique prints and treatments - elements which truly set it apart. More recently MOTHER has collaborated on a cool capsule collection with model Freja Beha Erichsen where 10% of sales go to Doctors Without Borders. Further proof the old adage still has legs.